Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7532635 | Discourse, Context & Media | 2017 | 24 Pages |
Abstract
Departing from systemic-functional studies of the genre of face to face shopping, the paper provides a cartography of an online fashion shopping site, showing how it consists of an array of micro genres (themselves hybrids of genres such as advertisements, fashion spreads, lifestyle magazine articles and Instagram style social media photography) which can be navigated in different ways, yet always connect to purchase options. Multimodally, online fashion shopping entextualizes face to face fashion shopping and in the process transduces embodied modes of communication into text and image, relying a great deal more on language than its face to face equivalent.
Related Topics
Social Sciences and Humanities
Arts and Humanities
Language and Linguistics
Authors
Thomas Hestbæk Andersen, Theo Jacob van Leeuwen,