Crisis Management Between Public Relations and the Holonic Multi-Agent Approach

Crisis management represents a multidisciplinary topic in many sciences. Social sciences, state affairs, medicine, engineering and many others are interested to handle unforeseen major great impact events. The paper presents some differences and common topics of crisis management using two different approaches. The first is Public Relations (PR), as part of the communication sciences; and the second is the Holonic Multi-Agent (HMAS) Concept, which is a research topic belonging to software engineering and computational sciences. We have two different approaches, but one common goal: providing the feasible support for the crisis management team under abnormal working conditions. Dealing with the holonic approach, the paper suggests a centralized distributed crises management, a non-linear approach in which the human factor's intuition, skills and expertise are key elements.