Article ID Journal Published Year Pages File Type
7545040 Procedia Manufacturing 2018 8 Pages PDF
Abstract
This case study describes the economic and social dimension of a Chinese-Israeli green-field company in the starting phase with excellent product results, but failing go-to-market success.
Keywords
Related Topics
Physical Sciences and Engineering Engineering Industrial and Manufacturing Engineering
Preview
Methodology for implementing innovative ventures in emerging countries - Case Study of the starting phase of a Chinese-Israeli automotive green-field company
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