Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7545040 | Procedia Manufacturing | 2018 | 8 Pages |
Abstract
This case study describes the economic and social dimension of a Chinese-Israeli green-field company in the starting phase with excellent product results, but failing go-to-market success.
Related Topics
Physical Sciences and Engineering
Engineering
Industrial and Manufacturing Engineering
Authors
Dieter Schacher,