Exploring destination resources and competitiveness-A comparative analysis of tourists' perceptions and satisfaction toward an island of Taiwan

The aim of this study is to explore the notion of destination resources and competitiveness through comparative analyses of tourists' perceptions and satisfaction, using Kinmen Island of Taiwan as an example. Based upon an empirical investigation, the study draws upon the effective responses of 577 Taiwanese and Chinese tourists in Kinmen and attempts to discover the interrelationships between tourists' perceptions, satisfaction and how they are related to destination resources, attractions and competitiveness. The results of the study suggest that the Kinmen Island has not effectively utilized its coastal, historical, and natural resources to gain competitiveness. As a result, if the local authority aims to promote tourism via effective utilization of unique resources on the island, management practices related to inherited and created resources must be seriously considered to further establish its international awareness and image.