Over the hill? Exploring the other side of the Rogers' innovation diffusion model from a consumer and business model perspective

Taking examples from the automotive industry and cars, the paper argues that the 'post-peak' (or post-production) retention of technologies may offer insights into both the viability and character of business opportunities, and a possible transition pathway into a post-consumer economy. The attraction of the post-production economy is in turn attributed to the concept of consumer nostalgia through which emotional engagement is translated into alternative forms of production and consumption.