Sustainability in the winemaking industry: An analysis of Southern Brazilian companies based on a literature review

The implementation of the sustainability practices in the wine industry must meet some basic criteria that are directly related to the economic performance of the company, with the biodiversity conservation and social inclusion. The interest of consumers for environmental issues is recognized as one of the factors that justify doing these studies. Concomitant with this theme, the study of competitiveness in tourism destinations producers of wines has been considerable part in the work developed by professionals in the area. This research aims to analyze how the deployment of the sustainable management practices fosters the competitiveness of businesses located in tourist destination producers of wines from Southern Brazil. It has multiple case study. The data collection was performed based on structured interviews with entrepreneurs of these wineries. The results indicate that the use of the sustainability practices is perceived as a tool to increase competitiveness in the researched enterprises. Being the implantation of these, a worldwide trend in the wine industry.