Personal values in protecting the environment: The case of North America

This paper aims to analyze the individual environmental values and behaviors of the citizens of the most developed economies of the world located in North America. The personal behaviors for the environment and their differentiation with respect to European countries are analyzed. The data provided by the World Values Survey Association, with a sample of more than 10,000 individuals belonging to The United States and Canada, have been used to conduct the study. The empirical analysis is addressed through a model of structural equations, where the different hypotheses can be contrasted. The work analyzes the relationships between attitudes, actions, and environmental proactivity of the individuals evaluated to compare it with previous studies conducted in Europe.