When does it pay to be good - A contingency perspective on corporate social and financial performance: would it work?

A review of the literature shows that although organizational factors seem to moderating the corporate social and financial performance relationship strongly yet industry and country factors also tend to affect this association. Important consistencies included that a dynamic business environment reinforces the corporate social and financial performance relationship. Differentiation in social responsibility practices moderates the responsibility-performance link, but not often positively. The effect of R&D intensity is equivocal, and advertising intensity did not strengthen this relationship across the level. Avenues for future research conclude our discussion.