Evaluating practices and drivers of corporate social responsibility: the Chinese context

Corporate social responsibility (CSR) has gained an increasing attention all over the world, but studies are mainly about developed countries. Developing countries have promoted CSR but concepts and approaches can be different from those in developed countries due to geographic, political, and economic contexts. In a unique developing country of China, the government has initially encouraged state-owned companies (SOCs) to implement CSR practices. However, no clear and commonly accepted CSR definition or concept exists. This paper develops items on CSR practices mainly based on the internationally accepted ISO26000 framework while integrating characteristics of Chinese SOCs. Statistical results of 146 usable questionnaires show that Chinese SOCs implement four types of CSR practices under the ISO26000 framework, they are those related to employee rights, consumer issues, fair operation and labor practices. Charity is a specific CSR dimension in China, but it is only implemented at the low level. Chinese SOCs have the high internal CSR values which promote most CSRs except those related to charity and employee rights. External institutional drivers for CSR practices are relatively low. Normative drivers motivate most CSR practices while competitive drivers only motivate consumer issues-related CSR practices. This paper contributes to extend previous studies mainly for developed countries to develop a CSR concept for Chinese SOCs by using both the international ISO26000 framework and considering the specific context. Statistic results identify how to motivate CSR practices among Chinese SOCs effectively, which can provide implications for not only the Chinese government, but also multi-national companies that do or plan to do business in China.