| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 8462103 | Annals of Anatomy - Anatomischer Anzeiger | 2011 | 6 Pages |
Abstract
We argue that donor campaigns should not focus solely on altruistic motives, but should include the aspect of possible personal achievement by the donor. This is a fruitful starting point for approaching potential donors and anticipating their needs.
Keywords
Related Topics
Life Sciences
Biochemistry, Genetics and Molecular Biology
Cell Biology
Authors
Sophie Bolt, Rob Eisinga, Eric Venbrux, Jan B.M. Kuks, Peter O. Gerrits,