Article ID Journal Published Year Pages File Type
8522082 Research in Social and Administrative Pharmacy 2018 36 Pages PDF
Abstract
Research into marketing activity in community pharmacy is limited, and little evidence is available to show the effects of such activities. Future research needs to demonstrate the causality for the effect of marketing activities on consumer behaviour and economic outcomes.
Keywords
Related Topics
Health Sciences Medicine and Dentistry Public Health and Health Policy
Preview
Marketing activity in the community pharmacy sector - A scoping review
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