Virtual Fitting – Innovative Technology for Customize Clothing Design

The study proposes an innovative methodology for the clothing design activity, which allows the designer to adapt basic patterns developed for type bodies in the actual body form of a certain subject, using simulation in virtual environment of body-garment fitting. For the application of this innovative technology, the paper provides theoretical and practical information on:•Development of two methods for morphological assessment of subjects in order to obtain the information required in patterns design for clothing based on concrete body form of potential users;•Methodology to adapt basic patterns developed for a body type to the concrete form of subjects, applying simulation technology of body-product fitting in virtual environment.The present paper is the case study on completion of basic patterns, for “women dress” by applying innovative simulation in 3D virtual space, on the correspondence between designed product and actual body of the subject.