Influencing Factors of Credibility in C2C Ecommerce Web Sites

Honesty is the key to success of e-commerce, China's e-commerce is in the ascendant, but credit problems are becoming more and more serious, become the bottleneck. This paper puts forward three reasons, including the reliability of the information, credit standing of the main body and the safety of the trade, which cause the credit crisis. The paper analyzes the reason of the influence factors of e-commerce in China, and considers that the credit crisis can be walk out, none but strengthen credit consciousness, establish and perfect the personal credit system and legal norms, improve means of payment, and strengthen technical support.