Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
865703 | Tsinghua Science & Technology | 2008 | 8 Pages |
Abstract
User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.
Related Topics
Physical Sciences and Engineering
Engineering
Engineering (General)
Authors
Min (éµåºé£), Ji (å£ç»æ³¢), Qu (æ² å),