| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 865711 | Tsinghua Science & Technology | 2008 | 6 Pages |
Abstract
To get a better understanding of user behavior towards online learning systems, the technology acceptance model (TAM) was extended to include an intrinsic motivational factor. An online survey posted on a campus BBS was conducted to collect research data with a total of 121 usable responses. The results support the motivational model and show that the explained variance of online learning system use behavior is 71.3% higher than that of the original TAM explanation.
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Authors
Zhang (å¼ è), Zhao (èµµ ç), Tan (è°ä¼ä¼),