Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
8733135 | Health Policy and Technology | 2018 | 9 Pages |
Abstract
Pharmaceutical brand managers should revise their current marketing policy and consider budgeting greater advertising amounts for social media advertising on Twitter. Also, pharmaceutical brand managers should work on improving the trust appeal content on television so that these DTCA are perceived as more trustworthy.
Keywords
Related Topics
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Authors
Joshua Fogel, Mohamed Adnan,