| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 8818653 | Preventive Medicine Reports | 2018 | 6 Pages |
Abstract
Future research should examine long-term effects of brand equity on tobacco use and how tobacco control can optimize the use of branding in campaigns.
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Authors
W. Douglas Evans, Jessica M. Rath, Elizabeth C. Hair, Jeremy Williams Snider, Lindsay Pitzer, Marisa Greenberg, Haijun Xiao, Jennifer Cantrell, Donna Vallone,