Individual sensitivity to framing effects

Surveys are sometimes viewed with suspicion when used to provide economic values, since they are sensitive to framing effects. However, the extent to which those effects may vary between individuals has received little attention. Are some individuals less sensitive to framing effects than others? We use the theory of social representation to assign to each individual a new variable to serve as a proxy for the individual’s sensitivity to framing effects. This allows to gather new and relevant information to limit the impact of framing effects. We examine two framing effects, starting-point bias and willingness-to-pay and willingness-to-accept divergence.