Like father, like son? Intergenerational transmission of values, attitudes, and behaviours in the environmental domain

How is young people's pro-environmental orientation related to their parents' pro-environmental values, attitudes, and behaviours? To answer this question, we examine parent–child similarities of general values as well as specific attitudes and behaviours related to three common household practices: purchasing environmentally friendly products, curtailing electricity use, and handling waste responsibly in a sample of 601 Danish families. Significant and positive, but weak correlations between parents' and children's values are found across all of Schwartz's ten value domains. The parent–child correlations are stronger for specific pro-environmental attitudes and behaviours. The positive correlations suggest that family socialization exert a significant influence on young consumers' pro-environmental orientation. Still, the young generation is, on average, significantly less environmentally concerned than their parents' generation. Implications of these findings are discussed.