How green is your thumb? Environmental gardening identity and ecological gardening practices

For gardeners, the garden is a significant aspect of identity. The number of people who garden and consider themselves environmentally friendly is growing. This exploratory study investigated whether “environmental gardening identity” is a measurable construct that motivates environmentally-friendly home gardening cultivation practices above that predicted by the previously validated environmental identity scale (EID, Clayton, 2003). A mail questionnaire was sent to a random sample of 800 urban-suburban self-identified gardeners (61% return rate.) The survey contained four sections: (1) the environmental identity scale (EID); (2) a new scale instrument designed to measure environmental gardening identity (EGID), (3) multiple choice questions addressing specific gardening practices, and (4) demographic questions. Results show that environmental identity, as measured by the EID, significantly predicts ecological gardening behavior. Additionally, it was found that the environmental gardening identity scale (EGID) comprises five subscales, all of which are highly correlated with the environmental identity scale (EID), and three of which explain the variability in gardening practices above that explained by the EID. However, it does not appear that these three subscales of the EGID specifically measure identity. Additional analyses show that respondents' reasons to have a garden are linked to the strength of both EID and EGID, especially for those respondents who garden as a way to connect with nature.