Article ID Journal Published Year Pages File Type
899749 Addictive Behaviors 2011 8 Pages PDF
Abstract

Alcohol identity is the extent to which an individual perceives drinking alcohol to be a defining characteristic of his or her self-identity. Although alcohol identity might play an important role in risky college drinking practices, there is currently no easily administered, implicit measure of this concept. Therefore we developed a computerized implicit measure of alcohol identity (the Alcohol Identity Implicit Associations Test; AI-IAT) and assessed its reliability and predictive validity in relation to risky college drinking practices. One hundred forty-one college students completed the AI-IAT. Again 3- and 6-months later, we administered the AI-IAT and indices of engagement in risky college drinking practices. A subset of participants also completed the previously-validated implicit measure of alcohol identity. Scores on the AI-IAT were stable over time, internally consistent, and positively correlated with the previously-validated measure of alcohol identity. Baseline AI-IAT scores predicted future engagement in risky college drinking practices, even after controlling for standard alcohol consumption measures. We conclude that the AI-IAT reliably measures alcohol identity, a concept that appears to play an important role in risky college drinking practices.

Research highlights► We developed a computerized implicit measure of alcohol identity (the AI-IAT). ► We administered the AI-IAT to a sample of undergraduate students. ► Participants completed multiple assessments over the course of an academic year. ► The AI-IAT showed acceptable test–retest reliability and internal consistency. ► The AI-IAT showed moderate convergent, predictive, and incremental validity.

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