Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
9000820 | Research in Social and Administrative Pharmacy | 2005 | 19 Pages |
Abstract
Among insured individuals, response to cost-sharing strategies is moderated by DTC prescription drug advertising. The relative ability of cost-sharing strategies to influence drug use should be interpreted with caution in the presence of DTC advertising.
Related Topics
Health Sciences
Medicine and Dentistry
Public Health and Health Policy
Authors
Richard A. Ph.D., Jon C. Ph.D., Richard R. Ph.D., Ronald S. Ph.D., Stephen W. Ph.D., John A. Ph.D.,