Article ID Journal Published Year Pages File Type
9000821 Research in Social and Administrative Pharmacy 2005 27 Pages PDF
Abstract
Findings contribute to our understanding of how TV commercials convey meaning with respect to drug benefits and risks, with implications for advertisers, regulators, and patient education. They also suggest new foci for empirical study.
Keywords
Related Topics
Health Sciences Medicine and Dentistry Public Health and Health Policy
Preview
TV commercials for prescription drugs: A discourse analytic perspective
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