Article ID Journal Published Year Pages File Type
9000822 Research in Social and Administrative Pharmacy 2005 26 Pages PDF
Abstract
Alternative methods for presenting risk information in direct-to-consumer ads affected some aspects of information recall and advertisement evaluation, but were not shown to affect risk perceptions regarding the advertised products.
Related Topics
Health Sciences Medicine and Dentistry Public Health and Health Policy
Preview
Television advertisement format and the provision of risk information about prescription drug products
Authors
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