Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
9000827 | Research in Social and Administrative Pharmacy | 2005 | 21 Pages |
Abstract
Results of this research seem to indicate that aspects of Web site design (namely aspects of visual appeal and quality) may not play a role in attaining desired promotional objectives, which can include development of favorable attitudes toward the product and facilitating knowledge acquisition.
Keywords
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Authors
Saurabh S. Ph.D., Noel E. R.Ph., Ph.D., John P. R.Ph., M.B.A., Ph.D., Mickey C. R.Ph., Ph.D.,