Article ID Journal Published Year Pages File Type
9000829 Research in Social and Administrative Pharmacy 2005 17 Pages PDF
Abstract
Researchers should continue to explore correlations between exposure and effect of DTC advertising, but are obliged to improve and validate measurement in this area.
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Related Topics
Health Sciences Medicine and Dentistry Public Health and Health Policy
Preview
Methodological challenges surrounding direct-to-consumer advertising research-The measurement conundrum
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