Article ID Journal Published Year Pages File Type
9000830 Research in Social and Administrative Pharmacy 2005 21 Pages PDF
Abstract
We suggest that problem formulation, selection of sound theories upon which to base research, and data collection and data analysis challenges are key methodological issues related to investigating the effects of DTCA for prescription drugs.
Related Topics
Health Sciences Medicine and Dentistry Public Health and Health Policy
Preview
The study of direct-to-consumer advertising for prescription drugs
Authors
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