The effects of “thin ideal” media on women's body image concerns and eating-related intentions: The beneficial role of an autonomous regulation of eating behaviors

The present study examines the protective role of an autonomous regulation of eating behaviors (AREB) on the relationship between trait body dissatisfaction and women's body image concerns and eating-related intentions in response to “thin ideal” media. Undergraduate women (n = 138) were randomly assigned to view a “thin ideal” video or a neutral video. As hypothesized, trait body dissatisfaction predicted more negative affect and size dissatisfaction following exposure to the “thin ideal” video among women who displayed less AREB. Conversely, trait body dissatisfaction predicted greater intentions to monitor food intake and limit unhealthy foods following exposure to the “thin ideal” video among women who displayed more AREB.

► Body dissatisfied women (BDW) differ in their responses to “thin ideal” media. ► An autonomous regulation of eating behaviors (AREB) serves a protective function. ► BDW low on an AREB report more size dissatisfaction and negative affect. ► BDW high on an AREB intend to monitor their food intake and eat fewer unhealthy foods.