Article ID Journal Published Year Pages File Type
9206449 Preventive Medicine 2005 10 Pages PDF
Abstract
Conclusions. Simplistic understandings of media transmission dominate in assessing physical activity and health media campaigns. Fuller understandings of the success of media campaigns, the recall of media messages or associated behaviour change can only truly be understood through the application of a more sophisticated form of media analysis.
Keywords
Related Topics
Health Sciences Medicine and Dentistry Complementary and Alternative Medicine
Preview
Physical activity promotion through the mass media: Inception, production, transmission and consumption
Authors
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