Interactive imagery and colour in paired-associate learning

In four experiments participants were instructed to imagine scenes that described either an animal interacting with a coloured object or scenes in which the animal and coloured object were independent of each other. Participants were then given the name of the animal and required to select the name of the object and its colour. The results showed that the classic interactive imagery effect was greater for the selection of the name of the object than it was for colour. In Experiments 2, 3, and 4, additional measures were taken which suggest that the effect for colour is dependent upon the retrieval of other features of the object (e.g., its form). Thus it is argued that there is no primary interactive imagery effect for colour. The results were predicted by a version of the shared information hypothesis. The implications of the results for alternative theories are also considered.