Viewpoint costs occur during consolidation: Evidence from the attentional blink

Do the viewpoint costs incurred when naming rotated familiar objects arise during initial identification or during consolidation? To answer this question we employed an attentional blink (AB) task where two target objects appeared amongst a rapid stream of distractor objects. Our assumption was that while both targets and distractors undergo initial identification only targets are consolidated in a form that allows overt report. We presented line drawings of objects with a usual upright canonical orientation, and separately manipulated the orientation of targets and distractors. In two experiments, targets were defined by colour, whereas in a third experiment they were defined by semantic category. Target 1 orientation influenced the AB, with objects rotated by 90° causing a larger second target deficit than upright and upside-down objects. However, distractor orientation did not affect the magnitude of the second target deficit, regardless of whether targets were defined by colour or semantic category. Taken together, these findings suggest that the visual representations involved in the preliminary recognition of familiar objects are viewpoint-invariant and that viewpoint costs are incurred when these objects are consolidated for report.