“How much do you like your name?” An implicit measure of global self-esteem

We introduce a single-item implicit measure of global self-esteem. The measure is based on the mere-ownership effect and asks participants to indicate how much they like their name. Six studies attested to the validity of this measure. In addition to showing high test–retest reliability (r = .85), the studies found that Name-Liking was (a) unrelated to impression management, (b) positively related to the Name-Letter-Task, the Self-Esteem IAT, explicit self-esteem measures, and self-reported subjective well-being, (c) more strongly related to explicit measures of global than domain-specific self-esteem, (d) more strongly related to self-esteem judgments made spontaneously as well as under cognitive load, and (e) predicted observer-reported anxiety during an anxiety-inducing interview whereas an explicit measure of self-esteem did not.