The object of my protection: Shielding fundamental motives from the implicit motivational influence of others

Goal shielding theory suggests that one's focal pursuits automatically inhibit the activation of interfering goals (Shah, Friedman, & Kruglanski, 2002); however, it is not entirely clear how individuals come to identify what constitutes “interfering”. Three studies examine how this identification process may be guided by fundamental social motives that individuals possess, particularly in social situations wherein goals are primed through mere exposure to others' goal-directed behavior (“goal contagion”, Aarts, Gollwitzer, & Hassin, 2004). Participants' fundamental motives for positive self-regard (Study 1), autonomy (Study 2), and distinctiveness (Study 3) were either manipulated or measured and participants read scenarios that manipulated the goal-directed behavior of a target other. Results indicated that participants inhibited the activation of goals being primed by others when the implicit influence interfered with their fundamental motives in some way. These findings suggest that fundamental motives can guide whether individuals will catch goals from others or shield themselves from such influences.

Research highlights► Fundamental motives can dynamically facilitate or disrupt the implicit motivational influence of others. ► Individuals' fundamental motives can moderate whether they catch goals from others or inhibit such influences. ► Motives for positive self-regard, autonomy, or distinctiveness can moderate perceivers’ reactions to others’ goal pursuits.