The present projects past behavior into the future while the past projects attitudes into the future: How verb tense moderates predictors of drinking intentions

Three studies examined how the use of the present versus the past tense in recalling a past experience influences behavioral intentions. Experiment 1 revealed a stronger influence of past behaviors on drinking intentions when participants self-reported an episode of excessive drinking using the present tense. Correspondingly, there was a stronger influence of attitudes towards excessive drinking when participants self-reported the episode in the past tense. Experiments 2 and 3 liked this effect to changes in construal level (Liberman, Trope, & Stephan, 2007; Trope & Liberman, 2003), with the present tense being similar to a concrete construal level and the past tense being similar to an abstract construal level.

► The verb tense in recalling a past experience influences behavioral intentions. ► We show that construal level is influenced by subtle changes in language. ► Verb tense affected the type of information used as a basis for behavioral intentions. ► The verb tense of questions may be a simple strategy to change behavioral intentions.