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Do moniker maladies afflict name letter brands? A dual process theory of name letter branding and avoidance effects

Article ID Journal Published Year Pages File Type
948376 Journal of Experimental Social Psychology 2011 5 Pages PDF
Keywords
Self-enhancementSelf-protectionSelf conceptDual process theories
Related Topics
Life Sciences Neuroscience Behavioral Neuroscience
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Do moniker maladies afflict name letter brands? A dual process theory of name letter branding and avoidance effects
Authors
Luke Kachersky,
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Journal
Journal of Experimental Social Psychology
Journal: Journal of Experimental Social Psychology
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