Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
948654 | Journal of Experimental Social Psychology | 2010 | 7 Pages |
Westerners tend to judge themselves positively unless their failure relative to others is obvious, in which case they tend to distance themselves from outperforming others. Whether this tendency to self-enhance in social-comparison situations is universal or culture-bound is hotly debated. Rather than construe self-enhancement as either universal or culture-bound, we propose that its effects depend on the cultural mindset that is salient at the moment of self-reflection. A cultural mindset is a mental representation containing culture-congruent content, procedures, and goals. We focused on individual and collective mindsets, using language as an unobtrusive mindset prime and predicting that people would be more self-enhancing when an individual mindset was made salient by using English than when a collective mindset was made salient by using Chinese. Three studies supported this hypothesis. Chinese students self-enhanced (rating themselves as better than others and distancing themselves from outperforming others) more when primed with an individual mindset.