Keeping up impressions: Inferential rules for impression change across the Big Five

Not all first impressions have equal longevity. Which kinds of impression have the greatest mobility—downward and upward—over the course of acquaintanceships? In this article, we propose an inferential account of impression maintenance across Big Five trait domains. With data from field and laboratory studies, we provide evidence that positive impressions of agreeableness (A), conscientiousness (C), and emotional stability (ES) are especially vulnerable to small amounts of contrary evidence, whereas positive first impressions of extraversion (E) and openness (O) are more resistant to contrary information. Impressions of E and O demonstrated minimal susceptibility to negativity effects in a longitudinal study of college roommate impressions (Study 1), in a study of perceivers’ implicit theories about different trait domains (Study 2), and in an experimental study of manipulated impression change (Study 3).