Language and persuasion: Tag questions as powerless speech or as interpreted in context

Research in impression formation and persuasion has considered use of tag questions as part of a powerless speech style. However, little research has examined how contextual factors, such as characteristics of the communicator, moderates whether tag questions act “powerless”. The present study manipulated source credibility, tag question use, and argument quality. When the source was low in credibility, tag question use decreased persuasion and biased message processing relative to a control message. However, when the source was credible, tag questions increased message processing in a relatively objective manner. Therefore, it appears that tag questions can have different effects on information processing, depending on who uses the tag questions.