| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 952430 | Social Science & Medicine | 2012 | 9 Pages |
Abstract
⺠This is the first conjoint analysis study of consumers' preferences for household water treatment and storage products. ⺠The most important product feature was the type of product, where filters were preferred to chemical additives. ⺠The next most important features were quality of treated water, retail outlet, and time required for treatment. ⺠These results can inform household water treatment product development, point of sale, and pricing in India.
Keywords
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Authors
Christine Poulos, Jui-Chen Yang, Sumeet R. Patil, Subhrendu Pattanayak, Siri Wood, Lorelei Goodyear, Juan Marcos Gonzalez,