Article ID Journal Published Year Pages File Type
9549253 Economics Letters 2005 7 Pages PDF
Abstract
We test the relationship between market structure, the price of advertising, and number of viewers in broadcast television markets, employing FCC license allocations as an instrument for structure. We find a positive relationship between concentration, advertising price, and viewership.
Keywords
Related Topics
Social Sciences and Humanities Economics, Econometrics and Finance Economics and Econometrics
Preview
Market structure, viewer welfare, and advertising rates in local broadcast television markets
Authors
, ,