Article ID Journal Published Year Pages File Type
9549499 Economics Letters 2005 8 Pages PDF
Abstract
We study whether advertising subsidizes consumers newspapers' prices. Using a model representing the two-sided network effects between the advertising and printed media industries, we show that the answer should be nuanced according to the readership's attitude toward advertising.
Keywords
Related Topics
Social Sciences and Humanities Economics, Econometrics and Finance Economics and Econometrics
Preview
Does advertising lower the price of newspapers to consumers? A theoretical appraisal
Authors
, , ,