| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 9648956 | The Journal of Academic Librarianship | 2005 | 8 Pages |
Abstract
This study employs focus group interviews to understand the effect of Internet book review characteristics on consumer purchase intentions. The number, length, positive or negative content, and order in which reviews appear have a significant effect. These results can provide Internet bookstores with a reference for managing their book reviews. They can also be of help to librarians in collection development and book circulation promotion.
Related Topics
Social Sciences and Humanities
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Education
Authors
Tom M.Y. (Associate Professor), Pin (Associate Professor), Yun Kuei (Associate Professor),