Article ID Journal Published Year Pages File Type
970270 The Journal of Socio-Economics 2008 14 Pages PDF
Abstract

The present study aims at revealing the possible difference between thresholds of fairness and fairness evaluations. Thresholds of fairness are used to indicate the point at which a decision to shop becomes positive. Fairness evaluations refer to price fairness and service fairness judgments that the consumers make. Analysis indicates that fairness evaluations affect both the decision to shop and the decision regarding the monetary value of a specific transaction. Thus, threshold levels of fairness might be empirically approximated through the observed levels of expenditures. However, these thresholds do not necessarily coincide with consumers’ fairness perceptions.

Related Topics
Social Sciences and Humanities Economics, Econometrics and Finance Economics and Econometrics
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