Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
970270 | The Journal of Socio-Economics | 2008 | 14 Pages |
Abstract
The present study aims at revealing the possible difference between thresholds of fairness and fairness evaluations. Thresholds of fairness are used to indicate the point at which a decision to shop becomes positive. Fairness evaluations refer to price fairness and service fairness judgments that the consumers make. Analysis indicates that fairness evaluations affect both the decision to shop and the decision regarding the monetary value of a specific transaction. Thus, threshold levels of fairness might be empirically approximated through the observed levels of expenditures. However, these thresholds do not necessarily coincide with consumers’ fairness perceptions.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Irene Daskalopoulou,