Behavioral bioethics: Notes of a behavioral economist

Modern American bioethics is built on the assumption that the patient is fully rational. That is a very strong assumption and has made modern bioethics difficult to apply. Bioethics ought to adopt the more nuanced notion of rationality from behavioral economics. I go through several major bioethical principles, assuming that the patient is less than fully rational.

► Bioethics ought to adopt the more nuanced notion of rationality from behavioral economics. ► I go through several major bioethical principles assuming that the patient is known to be less than perfectly rational. ► I show that behavioral economics can make bioethics easier to apply.