Article ID Journal Published Year Pages File Type
971017 The Journal of Socio-Economics 2009 5 Pages PDF
Abstract

Akerof and Dickens explored the relevance of cognitive dissonance theory for economics, and the theory is shown here to predict occasional irrational thinking. Secondly, it is proposed that the focus of neuroeconomics on brain dysfunction and the role of neurotranmitters on cognition suggests two ways in which the functioning of the brain can impair rational decision-making.

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Social Sciences and Humanities Economics, Econometrics and Finance Economics and Econometrics
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Two sources of human irrationality: Cognitive dissonance and brain dysfunction
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