Some indications of limits to framing the policy preferences of the civically engaged: Interplay of social capital, race attitudes, and social justice frames

Our experiment, which tested support for a hypothetical social welfare program, found that the civically engaged as a whole were resistant to social justice framing employing universalistic versus particularistic standards. We suggest the lack of a framing effect was due to the use of a preexisting, shared “symbolic racism” frame. Social justice framing did succeed for those whose attitudes toward symbolic racism were ambivalent or neutral. Other factors including sex, income level, political participation, and ideology significantly influenced choice. These results provide some indications of limits to experimental framing of policy preferences of the civically engaged in their institutional settings.