“Just do it… before you talk yourself out of it”: the self-talk of adults thinking about physical activity

Inactive people already know that keeping active is important to their health and still do not participate. The group to target with positive triggering messages, assistance in getting started and reminders are those who already want to be more active but have not got a regular pattern established. Future research is needed to explore the impact of various kinds of social cueing. Messages such as, “Just do it” or “Don't think about it” may be all that is needed to trigger adults who are already seriously contemplating how to increase their PA.