| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 973456 | Mathematical Social Sciences | 2006 | 9 Pages |
Abstract
We use the theory of social situations (TOSS) to examine the stable advertising behavior and pricing. In contrast to the current literature, we show that the incumbent firm need not maintain a hungry-look by under-investing in advertising expenditure in order to deter entry.
Keywords
Related Topics
Physical Sciences and Engineering
Mathematics
Applied Mathematics
Authors
Hamid Beladi, Reza Oladi,