Article ID Journal Published Year Pages File Type
9738445 International Journal of Industrial Ergonomics 2005 9 Pages PDF
Abstract
The individual semantic profile allows understanding the perception of a product so to tune it with its communication. On the other hand, the compared semantic profile makes possible to control Innovation and design changes from consumer's expectations and preferences point of view by comparing the perception of two products. This is of great help and offers new possibilities for the development of consumer centred products from an emotional point of view.
Related Topics
Physical Sciences and Engineering Engineering Industrial and Manufacturing Engineering
Authors
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