| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 979863 | Procedia Economics and Finance | 2016 | 5 Pages |
This study aims to determine the effect of event awareness, event quality and event image on visitor revisit intention of a regular event. One hundred and seventy three respondents participated in this study. Multiple regression was employed to analyse the data. The finding shows that the image of an event plays an important role in enhancing the intention of visitors to revisit a regular event. The positive event image, will lead to the higher visitor's intention to revisit the event. This finding contributes to both theoretical and practical perspectives. For theoretical standpoint, this result supports previous studies that found the importance of event image in creating revisit intention. For practical perspective, this study can be used by an event organizer to create a strategy to increase the number of visitors on the local regular event.
